The targeted inclusion of life and market contexts acts as “relevance booster” for PR and marketing communication in the digital age with increasingly split attention:
Storytelling is not new, but it is still at the beginning
“Brands tell stories”: It is not new that people can keep stories best and that stories trigger emotions, form opinions, change behavior and influence buying decisions. What is new is that the digital transformation with an ever-changing media consumption behavior “storytelling” is playing an increasingly important role as the basis for successful and cross-channel communication.
What CONTEXT COMMUNICATION is:
CONTEXT COMMUNICATION is an owner-managed communication consultancy that focuses on strategic and qualitative PR as well as on content-based communication solutions for brands, companies and institutions. B2C and B2B.
The consultancy is based on skills and personal networks of the Managing Partner Lars Burmeister with more than 20 years of experience and prior positions as an agency partner and director in a British agency network.
His work experience range from brand and product PR as well as award winning campaigns and creative communications solutions for leading FMCG brands in food & beverages, tobacco, telecommunications as well as in fashion, tourism and finance.
B2B PR and communication solutions are another focus of his client work with references in telecommunications, food & beverages, finance, insurance, human resources management, healthcare & technologies, automotive & new mobility as well as economic development for foreign countries.
What CONTEXT COMMUNICATION does:
Public Relations and public positioning
- Strategic PR consulting
- Context analysis, creation, development and implementation of PR concepts as well as multi-level communication platforms with a year-round communication schedule and tailor-made PR tools for opinion-forming and target group-specific media
- Public relations with media-friendly preparation of topics and individual media contact
- Media road shows and relationship management with opinion-forming media and multipliers
- Brand coaching and media training
Content-based and integrated marketing communication solutions:
- Context analysis, strategy, ideas and development of content-based marketing communication solutions for specific objectives that translate brands, products and messages in the market and life contexts of the target groups across channels or specifically into relevant content and tailored and activating communication measures.
- Implementation with a complementary best practice partner network and / or the existing partners of the customers. B2C and B2B.
Who CONTEXT COMMUNICATION works for:
CONTEXT COMMUNICATION counsels across B2C and B2B from various industries.
B2C
- Food / drinks / luxury foods
- Telecommunications / IPTV / Audio-HiFi
- Travel / tourism / entertainment
- E-Commerce / fashion / sportswear
- Automotive / electromobility
- Economic Development / Country Branding
- Banks / insurance companies
- Healthcare
B2B
- Human Resources Management / EAP / Change Management
- Economic Development / Country Branding
- Energie / renewable energy
- Beverage and food industry
- E-Commerce / textile industry
- Finance
- Medical
- Construction industry and real estate
„Get the right people for your task“: Complementary partner network
For complex projects and communication solutions selected and complementary experts and agencies are deployed, who combine reliability, trust, special competence and talent in their communication disciplines. The partner network includes individual experts and a freelance pool as well as agencies from the areas international PR, brand architecture, design, social media, branded entertainment and live communication.
Let’s start
say hello!
burmeister CONTEXT communication
Unternehmergesellschaft (haftungsbeschränkt)
Ohlendorffs Tannen 44
22359 Hamburg
T +49 40 421 02 292
F +49 40 822 233 425